Document Type : scientific

Author

• Mohammad Javad Ramazani

Abstract

"Message" is generally defined as what is imparted from the sender to the receiver in the communication process; this is performed through a variety of forms by different media. One general classification is dividing the messages info those understood consciously and those which are understood unconsciously, in this sense messages lower than the audience's conscious threshold are technically called hidden or subliminal messages, which are functionally rooted in psychology. While in the past they were mostly practiced in hypnosis for latent learning, they now make a common feature of media such as the cinema including animation which often addresses children and the young in their early teens. This article deals with this process and its consequences from legal and commercial points of view.

Keywords

• hidden message
• subliminal message
• Animation
• latent learning