The Role of Seven Most Influential Social and Political Sciences Theories in the Process of International Media Persuasion by Terrorist Groups (Case Study: ISIS)
Document Type : Scientific-Research Article
Authors
1 PhD in media management. Faculty of Management, University of Tehran, Tehran, Iran.
2 Associate Professor, Department of Media Management, Faculty of Management, University of Tehran, Tehran, Iran.
3 Professor of Media Management Department, Faculty of Management, University of Tehran, Tehran, Iran.
Abstract
The main problem of this research is the theoretical vacuum in research on the way of recruiting terrorist groups. The data was collected through the method of collecting library documents and using open source intelligence. First, 124 European members of ISIS were studied using the "case study" method and the "snowball" sampling method, and a separate profile was created for each. Then 7 popular Theories of Social sciences and Political sciences including “Castells' Resistance Identity, Peter Berger's Homeless Mind, Adorno's and Marcuse's Mind Control, Edgar Schein's, Kaplan's and Sadock's Brainwashing, Ted Robert Gere's Relative Deprivation, Marx's Alienation, and Jean Baudrillard's Hyper-Reality” were adjusted with the characteristics of "Media Persuasion Techniques", "Way of Recruitment" and "Reason of Recruitment" of European Youth who joined ISIS. All 7 theories (Here Assumptions) were confirmed & Approved with Some strengths and weaknesses. The three theories of "Resistance Identity", "Brainwashing" and "Hyper-reality" are considered as the main Structures of this research that have been proven with a high percentage and can be a beacon, Lighthouse or better to say a Lantern for further research and Studies. The two theories of "Homeless Mind" and "Mind Control" have been covered almost half of the case studies, Sometimes as a "weak signal" and sometimes as an "Early warning" to Muslim communities and second-class European citizens. Among the 14 techniques of persuasion, 5 techniques of "taming", "highlighting", "joining the congregation", "exaggeration" and "association" have been assigned the highest rank in the process of persuading and recruiting ISIS forces. The first winning combination was "Along with the congregation, temptation, emphasis, exaggeration". The combination of "association, temptation, exaggeration, highlighting" is in the second place and the combination of "being with the congregation, temptation, exaggeration, comparison, highlighting" is in the third place. According to the findings of this research, ISIS have not been successful in using "repetition", "fear", "symbols", "trines" and "humor" persuasive techniques.
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