Content analysis of Development of media organizations with value engineering approach

Document Type : Scientific-Research Article

Author

Assistant Professor, Faculty of Management, Social Sciences and Media, University of Religions and Denominations, Qom, I.R.Iran

10.30497/rc.2025.247126.2067

Abstract

the main purpose of this research is content analysis of the development of media organizations using the value engineering process. The media are considered the most important means of achieving goals, and media organizations are the point of connection between the content of the media and the political and social systems of the society, whose development will help the comprehensive development of the society. qualitative content analysis. A semi-structured interview was conducted with 9 managers of media organizations (International Quran News Agency [IQNA]; Maarif Radio, Quran Radio, QuranTV and Jam Jam Newspaper), followed by stages of coding for data analysis (extracting basic concepts and propositions and categories). Findings show that Employing expert, well-thought-out manpower; formation of the development working group; skill development of middle managers; And establishing continuous communication with organizations in the field of human resources development is the most practical idea. In the field of facilities and equipment development, the most important idea is to take advantage of correct budgeting and develop new technologies; The need to use new technologies to improve SEO, broadcast on TV and IranSada, use news coverage techniques, audience persuasion, audience measurement and content production based on the opinions of domestic and international audiences; making organizational processes research-oriented, avoiding censorship, exaggeration, rumors and lack of transparency; importance to creativity and material and spiritual support of creative employees; Follow-up until the implementation of ideas; It is one of the most important findings of the research. human resources should be equipped with creativity to use the organization's facilities to achieve development using techniques such as value engineering, and managers should pay attention to the basic aspects of development.

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Main Subjects

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