Representation of Arbean's Walk in Cyberspace: Sociological semiotic analysis of Arbean's Walk's images on Instagram

Document Type : Scientific-Research Article

Authors

1 Sociology and Social Planning department, Shiraz University, Shiraz, Iran

2 Dept. Sociology and Social Planning, Shiraz University, Shiraz, Iran

3 School of Tourism Management, shiraz uneversity, shiraz, iran

Abstract

   In the present study, we studied published images on Instagram social network about Arbean's Walk as a platform for making Arbaens rituals meaning and representing it in the Cyberspace. Using the Sociological semiotic analysis of these images provided a deep analysis of photographic images, symbols, semiotic resources, and socio-cultural backgrounds; and the researcher achieved a representation method about Arbean walking on Instagram by theories such as dual space approach and display community. This constructed meaning which is also influenced by political power relations has been analyzed by factors such as going to achieve, difficulty and journey suffering, family, celebrities, flags and posters, transgendering and Selfie photography. The incidents of Karbala are a very rich source of meanings that semiotic analyzers benefit from it by making ideal surreal and attach it to the reality. Ultimately, Arbaen' Walk is defined as a ritual compounded with photographic processes and visualization is becoming to be a part of this ritual. This ritual is represented as an active and demanding action and redefines the concept of the Ummah by displaying family and social bonds. Arbaeen's walk, while active in its feminine dimensions and culturally and nationally diverse, is moving towards becoming a normalized, superficial affair.

Keywords

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