Document Type : Scientific-Research Article

Authors

• Mohsen Alviri ¹
• Seyyed mohammadali Ghamami ²
• Hossein Rezaei Sharif abadi ³

¹ Professor and faculty member of the Department of Islamic History and Civilization, Baqir al-Uloom University

² Assistant Professor, Department of Cultural Studies and Communication, Baqer al-Uloom University

³ PhD student in the field of Islamic culture and civilization

Abstract

The propagation of Islam in any region must be considered on the basis of a cultural process and on the basis of effective communication. The Latin American region is one of the most prone to accepting and propagating Islam. Due to the differences in the language, religion and culture, and customs of the natives of the region with religious missionaries the importance of advertising is based on intercultural communication. This study seeks to discover the effective cases of intercultural communication based on the Quranic model of compliments (cultural homogeneity) to achieve a common meaning of Islam and Muslims in the eyes of the natives to provide a suitable and effective propaganda field on the axis of monotheism and human nature .In order to enrich the content and sufficient knowledge of the region, sections to study the history of the presence of Muslims and how the influence and spread of major religions in the region, especially a report on the biological experience of Christian missionaries accepted as a religion. By using an effective advertising method. Based on intercultural communication, they were able to spread Christianity throughout Latin America over 500 years; it has been reviewed. Research findings using phenomenological methods based on biological experience and in-depth interviews with the author, it is also collected from the participatory observations of missionaries active in Latin America as an auxiliary technique. That this result can be achieved; Among the cases of intercultural communication, the three axes of spirituality, anti-colonialism and the role of family and mother are as effective cases, that lead to a kind of empathetic and shared relationship between Native Americans and missionaries to propagate Islam in the present age.

Keywords

• Propaganda of Islam
• Latin America
• Indigenous people
• Quranic pattern of compliments
• Intercultural communication

Main Subjects

• intercutural communication
• presentation of Islam
• Islam world
• media diplomacy
• cultural diplomacy