Document Type : Scientific-Research Article

Authors

• Seyyed Majid Emami ¹
• javad ghafari ²

¹ Faculty of Imam Sadiq University, Tehran, I.R.Iran

² Master Student of Islamic Studies Culture and Communication, Imam Sadiq University,Tehran, I.R.Iran

Abstract

The Holy Quran, as a medium, is a book guiding human beings towards salvation, and in this way, tools have been used to attract the attention and influence of the public opinion of the audience, among the most important of which are warnings and evangelism. cited. These warnings and evangelisms have been presented in various forms, one of which is mental imagery of events and phenomena. Past events such as the stories of the previous prophets, future events such as the doomsday groupings, worldly phenomena such as the creation of beings, and finally otherworldly phenomena such as scenes from heaven and hell can be cited as examples. In all these cases, the element of "image" plays a very important role in how the mentality of the audience is formed. In this article, in addition to reviewing various researches that have examined "mental imagery" in Surah Al-Quran, with the approach of thematic and inferential interpretation, "mental imagery in Surah Abbas" is re-read and modeled. The innovative aspect of the article is the subject of "mental imagery" from the perspective of culture and persuasive communication; The "image" and "perception" of our mind of any thing, idea and idea, and finally our attitude and behavior, signifies and guides, and any process leading to real or cultural change, to the factor of media influence and synchronization of the idea. Public opinion relies.

Keywords

• Image
• Quran
• Public Opinion
• Surah Abbas
• Cultural Change

Main Subjects

• Quran and culture and communication