Religion & Communication

Analyzing the communicative elements of Islamic promotion from the perspective of the Holy Qur'an and hadiths with meta synthesis method

Document Type : Scientific-Research Article

Authors

1 Master student of Islamic Studies and Business Management, Faculty of Islamic Studies and Management, Imam Sadigh University, Tehran, Iran

2 Doctoral student of Culture and Communication, Faculty of Art, Media and Virtual Space, Imam Hossein University (AS), Tehran

3 Member of the Faculty of Islamic Studies, Culture and Communication, Imam Sadiq University, Tehran

Abstract

Nowadays, advertising has become an inseparable part of human social life. Because in order to sell products, ideas, and also to spread a thought or innovation, we need people's support and persuasion, and accordingly we need to advertise about the desired products or ideas and thoughts. But one of the shortcomings of Islamic societies in the contemporary era is the methods of advertising based on religious values and teachings. In the field of advertising from the point of view of Islam, there have been works and researches, although negative, but there is no written and comprehensive research or work that summarizes the opinions raised in the field of advertising based on Islam; Therefore, the current research is looking for the comprehensive methods and strategies of Islamic promotion as well as the limitations of religion from the perspective of the Qur'an and hadiths. In this research, the researchers referred to the authentic Islamic sources using the meta synthesis method and finally, among the 430 initial articles obtained, 19 suitable articles for this topic were discovered and used, which were further analyzed to code and identify the basic, organizing themes. And it was comprehensive. Also, using the literature of communication science, the message transmission process was divided into three parts: the sender, the message content, and the message receiver. In this research, it has been tried to categorize and present the instructions and methods of promotion approved by Islam in the verses and traditions according to these three parts.

Keywords

Main Subjects

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Religion & Communication
Volume 31, Issue 2 - Serial Number 66
religion and communication
January 2025
Pages 389-426