Document Type : Scientific-Research Article

Authors

• Seyed javad Amini ¹
• Mohammad Mohammadian ²
• hojat salim ³

¹ Associated professor and member of strategic management , Supreme national defense university

² Health Management Research Department, Baqiyatallah University of Medical Sciences

³ Faculty of Management, University of Tehran

Abstract

Social media management is one of the essential issues of media governance in the Islamic Republic of Iran. It should be possible to take full advantage of the opportunities of social media and on the other hand, control its damage and reduce it to the minimum possible. This is doubly necessary despite the Supreme Leader's order of explanation Jihad, which the media are the basis for its realization. Based on this, in the present research, an attempt was made to present the model of strategic management of social media in the field of explanation jihad. This research was conducted with a qualitative approach in general, and literature and research background as well as interviews with experts were used to collect data. Also, thematic analysis method has been used as a data analysis method. The findings of this research were arranged in the form of main dimensions, components and sub-components of social media management. The main dimensions including the nature, actors, exposure strategies, marketing methods and regulatory approaches of social media along with the components of active action in the field of explanation jihad were also extracted. Also, the five requirements for the establishment of this model were identified. Based on the findings of this research, social media should be organized based on understanding the special nature of these media and based on the involvement of all its main actors. In order to manage these media, on the one hand, the principles of media regulation must be rearranged and updated in order to obtain the possibility of leading, guiding and controlling the space, and on the other hand, the processes of producing and distributing healthy content through media streaming, social networking, and the constructive interaction of institutions, elites and the people should be strengthened.

Keywords

• Social media
• media management
• explanation jihad
• virtual space

Main Subjects

• internet and virtual space